groom

verb [ T ]


/ɡruːm/ /ɡrʊm/

groom

verb [ T ]


/ɡruːm/ /ɡrʊm/

to make yourself ready to be seen; put in order

Groom is more than our name, it’s a symbol of who we are.

Groom is more than our name, it’s a symbol of who we are.

Groom is more than our name, it’s a symbol of who we are.

Groom is more than our name, it’s a symbol of who we are.

Above all, we embrace the journey.

Above all, we embrace the journey.

Above all, we embrace the journey.

Above all, we embrace the journey.

WHO WE ARE

Groom is an intentionally small web design team, working with only a few clients at a time.

As a customer-centric team, we tailor experiences to our clients’ needs. We care about our clients’ success, celebrate their wins, and always strive to meet their needs, solve their problems and nurture them. Through this approach, we are able to grow customer relationships capable of withstanding difficult challenges. Always learning. Always growing.

WHO WE ARE

Groom is an intentionally small web design team, working with only a few clients at a time.

As a customer-centric team, we tailor experiences to our clients’ needs. We care about our clients’ success, celebrate their wins, and always strive to meet their needs, solve their problems and nurture them. Through this approach, we are able to grow customer relationships capable of withstanding difficult challenges. Always learning. Always growing.

WHO WE ARE

Groom is an intentionally small web design team, working with only a few clients at a time.

As a customer-centric team, we tailor experiences to our clients’ needs. We care about our clients’ success, celebrate their wins, and always strive to meet their needs, solve their problems and nurture them. Through this approach, we are able to grow customer relationships capable of withstanding difficult challenges. Always learning. Always growing.

WHO WE ARE

Groom is an intentionally small web design team, working with only a few clients at a time.

As a customer-centric team, we tailor experiences to our clients’ needs. We care about our clients’ success, celebrate their wins, and always strive to meet their needs, solve their problems and nurture them. Through this approach, we are able to grow customer relationships capable of withstanding difficult challenges. Always learning. Always growing.

Culture

code

Culture

code

Culture

code

Culture

code

At Groom, we're on a mission to create a culture that's as vibrant and dynamic as the amazing people who work here. We're all about fostering collaboration, chasing innovation, and ensuring every team member feels they're part of our zany, ambitious family.

you first

you first

you first

you first

We make sure we’re fueled up to help those around us. It is as important as securing your own oxygen mask before helping others.

flow or go

flow or go

flow or go

flow or go

With every focus session we strive to unlock incredible focus on command to reach peak performance and unparalleled productivity.

clean your room

clean your room

clean your room

clean your room

We believe in creating order in our surroundings to foster clarity, purpose and productivity in all aspects of our lives.

mistakes matter

mistakes matter

mistakes matter

mistakes matter

We believe that you learn more from embracing mistakes as invaluable lessons than from a hundred things done right the first time.

late is hate

late is hate

late is hate

late is hate

We believe that punctuality is a reflection of respect for each other's time and commitment to our shared goals.

say it, don’t spray it

say it, don’t spray it

say it, don’t spray it

say it, don’t spray it

We believe in choosing calm and concise words in dialogue to foster understanding and bridge gaps in a remote world.

CE-YO

our

founder

Jolene has extensive experience helping brands to reach their fullest potential through both digital and print design.


After a thirteen-year career working as a production accountant in the Cape Town film industry and later as a financial manager at a sports publication, Jolene ended her corporate career in 2010 to pursue her passion for digital design.


Creativity and business savvy always came naturally. Having grown up the youngest of three siblings, Jolene found herself making wooden arts and crafts to sell at local gift shops for pocket money.

Starting her graphic design career in Cape Town, Jolene soon expanded her interests to web design, landing her first web design client in 2012.


After eight years of "putting in the reps" and adding front-end development to her armor, her clientele rapidly evolved, giving her the opportunity to build a small team around her.


Today, with a very select team by her side, she spends half her time on client work and the rest on streamlining and managing the business processes.


She is an endurance cyclist, loves road trips and bikepacking, and dreams of becoming a digital nomad one day.

CE-YO

our

founder

our

founder

our

founder

Jolene has extensive experience helping brands to reach their fullest potential through both digital and print design.


After a thirteen-year career working as a production accountant in the Cape Town film industry and later as a financial manager at a sports publication, Jolene ended her corporate career in 2010 to pursue her passion for digital design.


Creativity and business savvy always came naturally. Having grown up the youngest of three siblings, Jolene found herself making wooden arts and crafts to sell at local gift shops for pocket money.

Starting her graphic design career in Cape Town, Jolene soon expanded her interests to web design, landing her first web design client in 2012.


After eight years of "putting in the reps" and adding front-end development to her armor, her clientele rapidly evolved, giving her the opportunity to build a small team around her.


Today, with a very select team by her side, she spends half her time on client work and the rest on streamlining and managing the business processes.


She is an endurance cyclist, loves road trips and bikepacking, and dreams of becoming a digital nomad one day.

CE-YO

our

founder

Jolene has extensive experience helping brands to reach their fullest potential through design.


After a thirteen-year career as a production accountant in the Cape Town film industry and later as financial manager at a sports publication, Jolene ended her corporate career in 2010 to pursue her passion for digital design.

Starting her graphic design career in Cape Town, Jolene soon expanded her interests to web design, landing her first web design client in 2012.


After eight years of "putting in the reps", her clientele rapidly evolved, giving her the opportunity to build a small team around her.


Today, with a very select team by her side, she spends half her time on client work and the rest on managing the business.